Name
Why Study Popular Music and the Music Industry
Date
Thursday, October 20, 2022
Time
2:15 PM - 3:25 PM (PDT)
Description
Learn how UCLA is a leader in cutting edge Music Industry education, where we are not just creating workers for the industry, but rather change makers and leaders who will reshape the industry. The music industry encompasses a wide range of professional activities: performance, songwriting, audio production and technology; concert promotion, touring, venue management, management of artists, repertoire, copyright and intellectual property, music publishing and licensing for films, television, and other media; marketing, publicity, and business development. New technologies like digital audio production, internet filesharing, and social media have reshaped the music industry in the 21st century, reducing the demand for single-skilled technical workers (i.e., audio engineers) and increasing the need for flexible communicators and managers who can adapt to rapidly changing media and business landscapes. Come hear how we are working to create well rounded students with the skills needed to succeed in this new landscape.
Location Name
T505